006 – Why can’t PR researchers communicate with practitioners?

Researchers are studying public relations and presenting their findings at academic conferences and in the top academic journals.  PR practitioners are members of professional associations (PRSA, IABC, NAGC, and so forth), are attending professional conferences, and reading professional publications.

So why do we still have such a disconnect between scholars and practitioners?

In this episode, Professor Dustin Supa of Boston University‘s College of Communication explores the gulf between communication researchers and practitioners.  He explains how scholars can translate and present their findings in ways that are accessible to practitioners.  He also discusses the importance of using statistics in research (hint: providing journalists and bloggers with information they can use helps get media placements, which highlights the scholar’s work).


What do think about this issue?

How serious is the gap between researchers and practitioners?

How would you bridge this gap?

Click the orange tab on the right and send a voice mail.

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001: Dylan Phillips on starting an advertising career

Know your stakeholders - Dylan Phillips

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In this episode, we focus on advertising, particularly:

  • How to use the Internet for brand research:
    • How pain points can give insight into stakeholder
    • How to use Amazon reviews as a good source of opinion data about products and brands
    • How to use Reddit to spot emerging trends, then monitor their progression on Twitter, Facebook, and BuzzFeed
  • The power of good stories, in addition to statistics
  • The importance of understanding your stakeholders

"Listen more." - Dylan PhillipsQuotes:

“Who you work with is more important than the name on the door.”

“It’s really important to get to know who your stakeholders are and treat them like people, rather than just numbers on a page.”

“The whole point of the BrandCenter’s strategy track is to learn how to learn about people, to think strategically, and how that applies to advertising.”

“You need to understand the essence of a brand, who cares about it, and why they care about it.”

“Looking for pain points is a great way to figure out how a company or brand can fit into someone’s life.”

“As human beings, we’re story driven.”

“Get to know who your stakeholders are, treat them like people rather than numbers, and figure out how to strengthen the emotional connection.”

On VCU Brandcenter: “Overall, a great experience … it’s kind of difficult to get in, but it’s totally worth it.”

“Listen more.”

Transcript:

Continue reading “001: Dylan Phillips on starting an advertising career”