002: Col Mike Lawhorn on the Power of Asking “Why?”

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Col. Mike Lawhorn on the power of Why

 

In this episode, we discuss the power of Why? plus:

  • How changing the words you use can have powerful results
  • Three key questions to guide your work
  • The importance of reading professionally
  • The importance of being a team player

Col. Lawhorn’s Key Points:

  • Help your boss articulate the outcomes he or she is looking for.
  • Before starting a project, always ask these three questions:
    1. What problem are we trying to solve?
    2. Why is this a problem we need to solve?
    3. What do you think it will look like when we solve this problem?
  • Think about how communication can help achieve organizational objectives; don’t just focus on separate communication objectives.
  • Substitute the word ‘and’ instead of ‘but’ when disagreeing with somebody to help find a solution.

Resources:

Malcolm Gladwell “Blink

Malcolm Gladwell “The Tipping Point: How Little Things Can Make A Big Difference
Continue reading “002: Col Mike Lawhorn on the Power of Asking “Why?””

000: Creating the ‘Better PR Now’ podcast

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To benefit from every episode, please subscribe on iTunes, Google Play Music, Stitcher, TuneIn, Player FM, or Acast.

In this episode, we discuss:

  • How to add to the tools in your communications toolkit
  • The importance of a strategic mindset
  • The real power of public relations
  • How you can avoid becoming a PR short order cook
  • How you can benefit from the ‘Better PR Now’ podcast series

Quotes:

“I want to help PR professionals have the tools to help organizations make informed, smart decisions and bring their public relations expertise into that decision-making process.”

“Public relations, when practiced strategically and ethically, has huge potential to make a very positive impact on every type of organization and its publics.”

“If you have a strategically minded PR professional at the table when decisions are being made, they can help an organization avoid creating a crisis or … friction with their publics.”

“Public relations, when practiced appropriately, is a strategic function of the organization.”

“PR has the power to be a sensory system, to help the organization detect when its environment is changing, and how it can best adapt to those changes so it can thrive.”

“An organization should rely on its PR function to provide strategic intelligence about how it’s existing in its environment, how decisions on the part of the organization are going to affect its key stakeholders, and how they’re likely to react.”

“PR is not about just broadcasting; it’s about identifying, creating, and nurturing really important relationships that are absolutely critical for the organization to be able to survive and thrive.”

“Public relations can help once you are in a crisis, but the real value is it can help avoid creating a crisis.”

“Take care of your people, because they’re the ones who get the job done and you cannot do it without them.”

“Focus on your craft at a tactical level, but also … develop the mind of a strategist, so you think about issues strategically and are able to provide long-term visionary counsel.”

“Keep an eye out for new opportunities, but also be able to focus your energy on the things that are most important to your practice and your organization.”

“Public relations can help once you are in a crisis, but the real value is it can help avoid creating a crisis.”

Transcript:

Hello, and welcome to the ‘Better PR Now’ podcast, Episode Zero. You might be wondering what is an episode zero; well, in a nutshell it’s a short introduction. And it is one in which we explore what this podcast is about, why I’m doing it, and most importantly what you can gain from coming on this journey with me.

In most episodes I’ll interview leading experts as they share their knowledge and insights that can help each of us become a more effective communicator. This episode is different however, as Dr. Gwen Schiada (founder of CareerPuppy.com) interviews me about creating this podcast. So why should you listen? Well, in the next 27 minutes we’ll discuss how to put more tools in your toolkit, the importance of having a strategic mindset, the awesome power of public relations, how to avoid becoming a PR short-order cook (I’ll explain what I mean by that), and how you can benefit from this podcast series. There’s a lot of great information here and I really look forward to going on this journey with you, so let’s jump in! Continue reading “000: Creating the ‘Better PR Now’ podcast”