Resources for PR

I thought it would be helpful to create a resource page you can use as a quick reference. I’ll add to it as we explore and learn. I hope you’ll find it useful!

Disclosure:  Please note that affiliate links are marked with an asterisk (*). At no additional cost to you, I earn a commission if you make a purchase. I recommend these organizations because I’ve found them to be useful, not because of a small commission I make if you buy something. In fact, I’d recommend them even if there was no commission.

Jobs (Yes, we all have to get one!)

DC Public Affairs + Communications Jobs:  This site focuses on the mid-Atlantic region. Gordon posts a new batch of employment opportunities several times a week. Completely free!

Ned’s Job of the Week:  Ned Lundquist offers “a free email networking newsletter for communication professionals.” Subscribe here.

Brad Traverse Jobs:  This site focuses on the Washington-Baltimore area. Brad publishes a comprehensive database of job leads searchable by these categories: Capitol Hill, Government Affairs, Communications/PR/Media, Campaign/PAC, Executive Management, International Affairs, Legal, Administrative, or Internships.

PRSA JobCenter:  According to the website, “The PRSA Jobcenter is the most targeted source of public relations and integrated marketing communications jobs. Job seekers can search more than 1,000 communications and public relations jobs. This is your source for other career-related opportunities, such as finding a job mentor.”

Reference Materials

The Barcelona Declaration of Measurement Principles 2.0.

Research Journal of the Institute for Public Relations:  The RJ-IPR is the Institute for Public Relations’ free, open-access, peer-reviewed scholarly journal designed to bridge the research gap between the academy and the practice. The goal of the Research Journal of the Institute for Public Relations is to rapidly share results of important research findings that explore the science beneath the art of public relations™ and are applicable to public relations practice.  

IPR’s Research Library:  This research library is a database of all the public relations research conducted by the Institute for Public Relations and its coalitions and commissions as well as research highlighted from other respected public relations publications.

The Dictionary of Public Relations Measurement and Research, Third Edition:  This free resource by the Institute for Public Relations Measurement Commission also is available in Spanish, Arabic, Italian, Simplified and Traditional Chinese, and now Russian! “This is a Gold Standard paper that has been selected by the Measurement Commission for its expert contribution to the theoretical structure of measurement, research methodology, statistical analyses, and evaluation. These preeminent papers have become part of the core curriculum for public relations practitioners, clarifying, systematizing and informing the way we think about research, measurement, testing, and evaluation.” Don W. Stacks (University of Miami) and Shannon A. Bowen (University of South Carolina).

Organizational Communication Research CenterIPR’s Organizational Communication Research Center (OCRC) is your comprehensive source for game-changing employee communication research, best practices and measures. If you want to learn more about engaging employees, building trust and improving communication climate, this is the place.

Public Relations Review: A Global Journal of Research and Comment.  “The Public Relations Review is the oldest journal devoted to articles that examine public relations in depth, and commentaries by specialists in the field. Most of the articles are based on empirical research undertaken by professionals and academics in the field. In addition to research articles and commentaries, The Review publishes invited research in brief, and book reviews in the fields of public relations, mass communications, organizational communications, public opinion formations, social science research and evaluation, marketing, management and public policy formation.”

Social Science of Social Media Research CenterIPR‘s Social Science of Social Media Research Center is a comprehensive source for information about the social science of social media, best practices, measures and benchmarking. If you want to learn more about social media and how it is impacting the field of public relations, this is the place.

AEJMC‘s Journalism & Mass Communication Quarterly “focuses on research in journalism and mass communication. Each issue features reports of original investigation, presenting the latest developments in theory and methodology of communication, international communication, journalism history, and social and legal problems. Journalism & Mass Communication Quarterly also contains book reviews. Refereed. Published four times a year.”

AEJMC‘s Journalism & Mass Communication Educator “addresses itself to the professional needs of the journalism and mass communication educator and administrator on both secondary and collegiate levels. Articles on teaching techniques, new courses and technology help promote excellence in the classroom. Statistical information on student enrollments and career interests, trends in curriculum design, surveys and opinion polls are featured. Refereed. Journalism & Mass Communication Educator is published four times a year.”

AEJMC‘s Journalism & Communication Monographs “presents in-depth, long-form research on specific, critical, and innovative topics within journalism and mass communication. The mission of J&C Monographs is to provide a venue for scholarly works, particularly those that provide a critical or applied synthesis of significant scholarship. Works especially are encouraged that speak to the broader field of journalism and mass communication that seek to establish Monographs as a readily available resource for understanding and advancing theory, methodology, and/or practice.”  

The World PR Report, “produced by the Holmes Report in conjunction with ICCO, is the definitive study of the global public relations industry. The annual report features:  Global public relations agency rankings: the Top 250 public relations firms in the world, along with the Top 10, Fast Movers and Holding Groups/Networks; Exclusive insight into the size and growth of the global public relations industry; and research into the opportunities and challenges facing public relations firms around the world.”

Professional Associations

The Global Alliance for Public Relations and Communication Measurement “is the confederation of the world’s major public relations and communication management associations and institutions, representing 160,000 practitioners and academics around the world. The Global Alliance‘s mission is to unify the public relations profession, raise professional standards all over the world, share knowledge for the benefit of its members and be the global voice for public relations in the public interest.”

The International Communications Consultancy Organisation (ICCO) “is the voice of public relations consultancies around the world. The ICCO membership comprises national trade associations in 31 countries across the globe: from Europe, Africa, Asia, the Americas and Australasia. Collectively, these associations represent over 2,000 public relations firms.”

The Institute for Public Relations (IPR) “is a nonprofit foundation dedicated to research in, on and for public relations. IPR investigates the science beneath the art of public relations™. We focus on research that matters to the practice, providing timely insights and applied intelligence that professionals can put to immediate use. We do this through three kinds of research:

  • Research in public relations, to guide and evaluate communications programs (in other words, planning research and measurement)
  • Research on public relations, to understand what we do and how we do it (benchmarking and best practices)
  • Research for public relations – the social science underpinnings of our work

The International Association for the Measurement and Evaluation of Communication (AMEC) “As the world’s largest professional body for communications research, media intelligence and insights, AMEC is the first point of call for communications and Public Relations professionals to get expert, knowledge & advice. AMEC acts as the voice for public relations research and measurement providing a forum and international network for sharing knowledge and best practice about communications research, media intelligence and insights.”

“Chartered in 1947, the Public Relations Society of America (PRSA) is the world’s largest and foremost organization of public relations professionals with more than 22,000 public relations and communications professionals, in addition to more than 10,000 university and college students through the Public Relations Student Society of America (PRSSA). PRSA provides professional development, sets standards of excellence and upholds principles of ethics for its members. We also advocate for greater understanding and adoption of public relations services, and act as one of the industry’s leading voices on pivotal business and professional issues.”

“The International Association of Business Communicators (IABC) is a global network of communication professionals committed to improving organizational effectiveness through strategic communication. Established in 1970, IABC serves members in more than 70 countries for networking, career development and personal growth.

The Association for Education in Journalism and Mass Communication (AEJMC) is “a nonprofit, educational association of journalism and mass communication educators, students and media professionals. Its mission is to promote the highest possible standards for journalism and mass communication education, to cultivate the widest possible range of communication research, to encourage the implementation of a multi-cultural society in the classroom and curriculum, and to defend and maintain freedom of communication in an effort to achieve better professional practice and a better informed public.”

The National Communication Association “advances Communication as the discipline that studies all forms, modes, media, and consequences of communication through humanistic, social scientific, and aesthetic inquiry. It serves scholars, teachers, and practitioners by enabling and supporting their professional interests in research and teaching. Dedicated to fostering and promoting free and ethical communication, NCA promotes the widespread appreciation of the importance of communication in public and private life, the application of competent communication to improve the quality of human life and relationships, and the use of knowledge about communication to solve human problems.”





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