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Hi, I’m Mark Phillips.
Here’s a confession: I love Public Relations!
I really enjoy both practicing and studying PR, but the field has some problems:
- First, women comprise more than two-thirds of the 229,000 Public Relations practitioners in the US, but only 20% of upper management in PR are women. I believe this glass ceiling is linked to the following issues.
- Many practitioners have degrees in other fields. This helps them bring different perspectives, but doesn’t necessarily provide the best foundation in public relations or communication research, theory, and practice. As a result, it is difficult for many practitioners to move from PR tactics to a more strategic approach that directly impacts the bottom line.
- Finally, this knowledge gap frustrates PR researchers, who work hard to engage and educate practitioners. They often find that their work is inaccessible to practitioners, because of the academic journals in which it is published, the academic conferences in which it is presented, and the academic language in which it is delivered.
I started Better PR Now to help bridge the gap between Public Relations practitioners and academics by providing a forum to engage, explore, and inform our community of practice. Our career field is growing and developing at an amazing pace, with new technology, techniques, theories, and best practices emerging all the time.
This website and podcast are geared to provide a space for researchers and practitioners to share ideas and information, challenge conventional thinking, and improve Public Relations, one conversation at a time!
Will you join me on this adventure?
By night, I wear a dark super-hero cape and fight crime in Gotham City, but by day I’m bazillionaire businessman Bruce Wayne … no, wait, that’s Batman.
By night, I wear stretchy pants and run the Better PR Now podcast and site. By day, however, I am the Director of Strategic Communications for the National Defense University. During a 26-year Air Force career, I served as a Public Affairs Officer in operational assignments throughout the US and in the UK, Spain, Holland, Bosnia, Croatia, Saudi Arabia, Iraq, and Thailand.
Prior to joining NDU, I served as Chief Marketing Officer, Senior Vice President for Marketing and Communications, and Vice President for Communications at the Friends of the National Zoo, Conservation International, and the United Service Organizations (USO), respectively.
I’ve created and led integrated communication teams of up to 50 public relations, marketing, social media, web development, fundraising, graphics, photo, and video specialists.
Throughout my career, I’ve handled sensitive issues, mitigated crises, and strengthened stakeholder relationships. I’ve developed communication strategies, managed multiple high-visibility projects, and served as spokesperson for billion-dollar research and development programs. I’ve also provided expert counsel, communication coaching, and media preparation for C-suite executives by distilling complex issues so they are understandable, communicable, and resolvable. I also serve as a commissioner on the Institute for Public Relations’ Measurement Commission and am accredited (APR) by the Public Relations Society of America.
(Disclaimer: My work on Better PR Now is independent of these organizations. The opinions I express here are mine alone and do not represent the position or policies of NDU, the Department of Defense, or the U.S. government.)