Mayor drops a groove as he rocks social media

How do you get people to accept bad news?

That’s tough. What’s even more difficult is getting people to accept news that will have a negative impact on their lives. Perhaps the most thorny challenge is to get them to laugh and share that negative news. But, that’s just what the brilliant communicators at the City of Los Angeles accomplished.

Give your message a (musical) hook

In a stroke of creative genius, the mayor drops a groove as he rocks social media. Mayor Eric Garcetti’s slow jam lets Angelenos know that “the 101 will close for 40 hours this weekend, so we’re getting ready to take it slow.” The Sixth Street bridge is a major thoroughfare that will be shut down for construction, so there is some risk in making light of the situation. This communication initiative works, though, because the unique music video promotes the www.sixthstreetviaduct.org website that serves up key information for motorists.

Make the message integral and memorable

This approach also works, because it features a very polished performance by local high school students. According to Mayor Garcetti, “We teamed up with our friends at Roosevelt High School to drop a slow jam and get the word out.” Not only is he sharing information about road construction, but he also delivers subtle messages about infrastructure investment and the efficacy of the public schools. The fact that the Rough Rider Jazz Band is so smooth and polished makes this video instantly shareable.

Help your audience share your message

The team created the #101SlowJam hashtag and promoted it on the @LAMayorsOffice, @ericgarcetti, and @RooseveltHSLA Twitter feeds.

Kudos to Mayor Garcetti and his communications team for doing #BetterPRNow !

How to use formative research in Public Relations

Importance of Formative Research

Research is integral to every effective public relations program; formative research sets the stage. Professor Jim Grunig explains why.

In an interview with The Measurement Standard, Jim Grunig (professor emeritus at the University of Maryland‘s Department of Communication). Continue reading “How to use formative research in Public Relations”

Outsourcing: Interview Transcripts

To transcribe or not to transcribe? That is the question.

To transcribe (your podcast) or not to transcribe? That is the question.
To transcribe (your podcast) or not to transcribe? That is the question.

Apologies to Mr. Shakespeare! When launching a podcast, there are as many ways to produce and market the new podcast as there are podcasters.

For me, the answer is definitely, “Yes.” Some of the top podcasts recommend posting the transcripts of each session on the website. This can provide rich content that is accessible by search engines and can enhance the site’s SEO score.

Continue reading “Outsourcing: Interview Transcripts”

Getting Started as a Podcasting Newbie

Getting Started as a Podcasting Newbie

"FOCUS = Follow One Course Until Success" - John Lee Dumas
“FOCUS = Follow One Course Until Success” – John Lee Dumas

Super simple or crazy complicated?

Launching a podcast can be very straightforward:  Record, then post.

Super simple, right? Not so fast, sparky.

Launching a professional podcast that is polished and can serve as the hub of an online business is something else entirely!

Continue reading “Getting Started as a Podcasting Newbie”

“Creating a PR Podcast”

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Creating a Strategic Public Relations Podcast

"Communicate openly, honestly, and frequently." - Deborah Lee James Secretary of the Air Force (U.S. Air Force photo by Tech. Sgt. Tyrona Lawson/Released)
“Communicate openly, honestly, and frequently.”
– Deborah Lee James
Secretary of the Air Force
(U.S. Air Force photo by Tech. Sgt. Tyrona Lawson/Released)

Why blog about a podcast?

In this blog, I’ll document the process for creating the “Better PR Now” podcast, website, social media presences, and supporting collateral materials. I’m doing this in a public blog for two reasons: First, by publicly posting progress (or lack thereof), I will create some social pressure to keep me moving forward. Second, by documenting this process, I hope to provide useful insight for others who might learn from my mistakes and, hopefully, use what worked to jump-start their own podcast production.

Before focusing on the mechanics of creating the podcast, let’s take a quick look at the topic: Better PR Now. What does this mean?
Continue reading ““Creating a PR Podcast””