004: What’s wrong with Public Relations? (and how do we fix it) – Dr. Dave Dozier and Lou Williams

  To benefit from every episode, please subscribe on iTunes, Google Play Music, Stitcher, TuneIn, Player FM, or Acast. What’s wrong with Public Relations (and how do we fix it)? Key points from the study: To be a profession, we must figure out who we are and what we do, and agree on a definition of the practice; it should speak to the good we provide to organizations and society. We need to respect the difference between PR as a strategic management function and the journalist-in-residence role. We must educate organizational leaders on how well-educated, strategic PR professionals can help improve the quality of their decisions, because they are attuned to the organization’s publics. There are requirements that we behave in a professional, ethical manner, including advocating on behalf of the public when we’re talking to the dominant coalition. Other key points from the conversation: PR serves as the eyes and ears, as well as the mouth of the organization. We’re ethical because it’s the right thing to do and because it’s the pragmatic thing to do. PR is a strategic management function for organizations, not a technical support or communications support function for other departments. PR leaders often are not part of the decision-making process; they must be part of the dominant coalition. The best PR prevents problems, rather than putting out fires after a problem has happened. PR professionals must think about the organization and all of its stakeholders holistically to understand how publics will likely react to decisions; in this way, they can anticipate unintended consequences. Universities do a good job of training PR technicians, but...

003: Prof Dustin Supa on The Dude Deficit in Public Relations

To benefit from every episode, please subscribe on iTunes, Google Play Music, Stitcher, TuneIn, Player FM, or Acast. Prof. Dustin Supa’s key points: 80%-90% of Public Relations undergraduate students are women. Most of the male undergraduate PR students had a prior exposure to PR. Teachers are uncomfortable teaching PR, because they don’t know what it is. Public Relations is a field with a PR problem. Public Relations is not diverse enough, either demographically or in diversity of thought. Transcript: Mark:               Hey, welcome back to Better PR Now. This is Episode three. I recently caught up with Prof. Dustin Supa of Boston’s University College of Communication. He was presenting the findings from a pilot research project that explored ‘The Dude Deficit’ in undergraduate public relations classrooms; why are so few young men choosing to major in public relations, as opposed to related fields like marketing and journalism? Dustin’s research points to an explanation and suggests some ways to address this issue.                             I’m here at the International Public Relations Research Conference in Miami Florida, and I’m joined by Dr. Dustin Supa, from Boston University. We’re going to dive into a study that he presented here with his research partner Liza Moskowitz, who was a 2015 undergraduate alumni at Boston University’s Public Relations Program.                             The title of the study was An Examination of Undergraduate Males’ Reticence to Study Public Relations. Dustin welcome. Dr. Dustin Supa:       Thank you very much. Mark:               Okay, let’s jump on this study, because I think there’s a lot of really interesting things to unpack out of it. So, tell me about the study;...

002: Col Mike Lawhorn on the Power of Asking “Why?”

To benefit from every episode, please subscribe on iTunes, Google Play Music, Stitcher, TuneIn, Player FM, or Acast.   In this episode, we discuss the power of Why? plus: How changing the words you use can have powerful results Three key questions to guide your work The importance of reading professionally The importance of being a team player Col. Lawhorn’s Key Points: Help your boss articulate the outcomes he or she is looking for. Before starting a project, always ask these three questions: What problem are we trying to solve? Why is this a problem we need to solve? What do you think it will look like when we solve this problem? Think about how communication can help achieve organizational objectives; don’t just focus on separate communication objectives. Substitute the word ‘and’ instead of ‘but’ when disagreeing with somebody to help find a solution. Resources: Malcolm Gladwell “Blink” Malcolm Gladwell “The Tipping Point: How Little Things Can Make A Big Difference” Transcript Mark:         Welcome to Better PR Now, episode two. I’m Mark Phillips and today we’re talking with Colonel Michael Lawhorn about how his experiences as a senior Public Affairs officer in the U.S. Army helped him become a better communicator.  We’ll explore the importance of asking, “Why?” Mike explains how changing the words you use can have really powerful results. We will also discuss how we can all adopt the strategic mindset to guide our organizations in making wise decisions. Let’s get started! I’d like to welcome Colonel Mike Lawhorn. Mike, would you give us a brief introduction, a little background on yourself? Mike:         Sure, thanks Mark....

001: Dylan Phillips on starting an advertising career

To benefit from every episode, please subscribe on iTunes, Google Play Music, Stitcher, TuneIn, Player FM, or Acast. In this episode, we focus on advertising, particularly: How to use the Internet for brand research: How pain points can give insight into stakeholder How to use Amazon reviews as a good source of opinion data about products and brands How to use Reddit to spot emerging trends, then monitor their progression on Twitter, Facebook, and BuzzFeed The power of good stories, in addition to statistics The importance of understanding your stakeholders Quotes: “Who you work with is more important than the name on the door.” “It’s really important to get to know who your stakeholders are and treat them like people, rather than just numbers on a page.” “The whole point of the BrandCenter’s strategy track is to learn how to learn about people, to think strategically, and how that applies to advertising.” “You need to understand the essence of a brand, who cares about it, and why they care about it.” “Looking for pain points is a great way to figure out how a company or brand can fit into someone’s life.” “As human beings, we’re story driven.” “Get to know who your stakeholders are, treat them like people rather than numbers, and figure out how to strengthen the emotional connection.” On VCU Brandcenter: “Overall, a great experience … it’s kind of difficult to get in, but it’s totally worth it.” “Listen more.” Transcript:                    Welcome to Better PR Now, Episode 1. I’m Mark Phillips and today we are talking with my son, Dylan Phillips. Now, before you start...

000: Creating the ‘Better PR Now’ podcast

To benefit from every episode, please subscribe on iTunes, Google Play Music, Stitcher, TuneIn, Player FM, or Acast. In this episode, we discuss: How to add to the tools in your communications toolkit The importance of a strategic mindset The real power of public relations How you can avoid becoming a PR short order cook How you can benefit from the ‘Better PR Now’ podcast series Quotes: “I want to help PR professionals have the tools to help organizations make informed, smart decisions and bring their public relations expertise into that decision-making process.” “Public relations, when practiced strategically and ethically, has huge potential to make a very positive impact on every type of organization and its publics.” “If you have a strategically minded PR professional at the table when decisions are being made, they can help an organization avoid creating a crisis or … friction with their publics.” “Public relations, when practiced appropriately, is a strategic function of the organization.” “PR has the power to be a sensory system, to help the organization detect when its environment is changing, and how it can best adapt to those changes so it can thrive.” “An organization should rely on its PR function to provide strategic intelligence about how it’s existing in its environment, how decisions on the part of the organization are going to affect its key stakeholders, and how they’re likely to react.” “PR is not about just broadcasting; it’s about identifying, creating, and nurturing really important relationships that are absolutely critical for the organization to be able to survive and thrive.” “Public relations can help once you are in...

Mayor drops a groove as he rocks social media

How do you get people to accept bad news? That’s tough. What’s even more difficult is getting people to accept news that will have a negative impact on their lives. Perhaps the most thorny challenge is to get them to laugh and share that negative news. But, that’s just what the brilliant communicators at the City of Los Angeles accomplished. Give your message a (musical) hook In a stroke of creative genius, the mayor drops a groove as he rocks social media. Mayor Eric Garcetti’s slow jam lets Angelenos know that “the 101 will close for 40 hours this weekend, so we’re getting ready to take it slow.” The Sixth Street bridge is a major thoroughfare that will be shut down for construction, so there is some risk in making light of the situation. This communication initiative works, though, because the unique music video promotes the www.sixthstreetviaduct.org website that serves up key information for motorists. Make the message integral and memorable This approach also works, because it features a very polished performance by local high school students. According to Mayor Garcetti, “We teamed up with our friends at Roosevelt High School to drop a slow jam and get the word out.” Not only is he sharing information about road construction, but he also delivers subtle messages about infrastructure investment and the efficacy of the public schools. The fact that the Rough Rider Jazz Band is so smooth and polished makes this video instantly shareable. Help your audience share your message The team created the #101SlowJam hashtag and promoted it on the @LAMayorsOffice, @ericgarcetti, and @RooseveltHSLA Twitter feeds. Kudos to...