Jered Martin discusses OnePitch, which he co-founded with Rebecca “Beck” Bamberger in San Diego. OnePitch serves as a matchmaker to help journalists and publicists find each other with the right story idea (or pitch) at the right time. Think of it as eHarmony meets Bumble, but for communication professionals. OnePitch screens out the vast majority of pitches that are not a good fit for a particular journalist, and delivers only those story ideas that are closely matched with the journalist’s interests. The journalist can browse pitches anonymously and connect with a publicist when they see a story idea that interests them. According to Jered, “We’re offering a platform that’s relevant, but not invasive.”
Jered described the value proposition that OnePitch offers journalists in that they use a categorization process to tailor pitches to journalist’s needs. “You are going to receive at least one email a day that is going to have only the most relevant things you want to write about.” He noted that, “The beauty of OnePitch is that, as a journalist, you can expect to only receive the most relevant inquiries.”
For publicists, OnePitch helps them connect with the journalists who are most interested in their story. Say goodbye to the “spray and pray” approach of blindly sending releases and pitches to every journalist in the hope that one will be interested. Jered noted that, “We care if their story gets coverage.”
In discussing the rise of chat bots in a wide range of customer-facing businesses, Jered noted the unique value of engaging a human being. “One thing we pride ourselves on at OnePitch is the high level of customer service and personalization.” He pointed out that, “It’s really important to understand how folks communicate and why they communicate.”
Prior to co-founding OnePitch, Jered earned a BA in Communication Studies with a minor in Marketing from Cal State Long Beach. He gravitated to a career in communications out of a deep desire to help people. Jered entered the public relations and marketing world through work with BITE San Diego, which he described as “A walking food tour, with history.” He started as an intern and worked his way up to eventually being the head of operations for BITE San Diego, as well as working for Beck at BAM Communications.
In discussing how the OnePitch and BAM Communications teams maintain high performance, he noted the importance of senior leaders taking the time to mentor their employees, having regular face-to-face communication, and having an internal messaging tool, such as Slack. According to Jered, Slack is a great way to easily keep everyone on the same page.
As for project management for the OnePitch team, Jered discussed how the team ran into scaleability challenges as the team’s work grew. The project management and collaboration solution they settled on is a combination of Hubspot, Trello, and Slack. Jered noted that, “We have to have a solid system to organize and manage everyone, and without Hubspot, I would be pulling my hair out.” He also discussed the importance of tools that work well together, noting that “One thing that is great about Trello is that it integrates with Slack.”
In addition to his work on OnePitch, Jered also is part of Tech Coast Angels, the largest angel capital firm in San Diego. He’s working with them on a volunteer analyst program, in which his team conducts due diligence on start-up firms.
In addition, he is also working with the Young Leaders of the Americas Initiative, to support their program for entrepreneurial women. This program brings female entrepreneurs from countries throughout the Americas to Southern California to see how business is done in the United States and to provide them with mentoring opportunities.
Also mentioned in this episode:
Leveraging technology in creative new ways to support marketing, such as Burger King’s campaign that hacked Google Home and Amazon’s Alexa, and the Netflix‘s Stranger Things homepage takeover of Mashable.
The importance of not making assumptions, as presented in The Four Agreements.
Why we should always be in learning mode.
The importance of authenticity in communication.
Jered’s view that public relations and marketing are merging.
Join the OnePitch beta for free at OnePitch.co
Contact the OnePitch team:
OnePitch on Twitter: @onepitchpr
OnePitch on Facebook: @onepitchpr
OnePitch on Instagram: @onepitchpr
email at firstname.lastname@example.org
call 833-PITCHIN or (833) 748-2446
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