008 – You really need a reputation for integrity – Deb Radman part 1

008 Deb Radman part 1

PR veteran Deb Radman explains why you really need a reputation for integrity, the value of non-traditional hires in public relations, the power of intuition, and the necessity of courage. She explains how PR nightmares come from bad decisions. She presented the James C. Bowling Executive-In-Residence Lecture Series in the University of Kentucky’s Department of Integrated Strategic Communication.

Note:  This is Part two of a two-part series with Deb Radman; Part two is here.

Deb explains how the PRSA College of Fellows is promoting professional mentoring by Maria Russell (at Syracuse University‘s S.I. Newhouse School of Public Communications), Judy VanSlyke Turk (Professor Emerita from Virginia Commonwealth University), Elizabeth Toth (at the University of Maryland‘s Department of Communication), and other Fellows, because that is what will help non-traditional public relations professionals earn a seat at the table.

She also draws on lessons from Harold Burson, Richard Edelman, Betsy Plank, CKPR, and the USO.

Listen to Part 2 of the conversation


Key quotes:

From Deb Radman:

“If you want to get to the table, you have to learn to be a leader.”

“Shut up and learn to listen.”

“Engage, motivate, and activate.”

“PR can never be a panacea for bad behavior.”

“If you want to get to the table, you have to learn to be a leader.”

“Establish a reputation for integrity.”

From Richard Edelman:  “You have to aspire higher.”


How have you had to exercise courage in your practice?

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