Better PR Now provides knowledge, tools, and other resources to help leaders communicate strategically in ways that deliver measurable return on investment.
Many public relations and marketing professionals are great at using tactics, such as press releases, media interviews, social media posts, video, and other tools; but these are merely pieces of the puzzle. To be really effective, we need to see the bigger picture.
This means we must:
- Think strategically
- Understand, prioritize, and engage our most important stakeholders
- Use research to plan and evaluate our communication programs, and
- Connect communication programs with our organization’s bottom line
That’s what we try to provide in the Better PR Now podcast. Listen here:
Let me know what you think or ask a question by clicking on the orange button on the right –>
Better PR Now is for leaders and professional communicators in business, government, and non-profit organizations. public relations, public affairs, media relations, government relations, strategic communication, marketing, and corporate communication professionals. Every episode delivers great insights, tips, and professional advice as I talk with leaders, top public relations and marketing practitioners, and cutting edge researchers to find best practices in communication.
Learn the secrets to success, the tools they use, and lessons learned. If you want to be a more effective, more influential, and more successful professional communicator, join me as we explore communication strategy for executives.
These are some of the organizations I’ve worked with:
Better PR Now is brought to you by:
- Lydia Jones, Producer
- Marley Bengier, Marketing Manager
- Mark Phillips, Founder and Host
Copyright 2015-2017 Mark R. Phillips